When it comes to understanding what Dataprint offers, we’ve noticed there are a few misconceptions out there—so we’d like to set the record straight! From the belief that mail is a dying medium to the idea that Dataprint only handles printing in the South Island, these myths often overshadow the full scope of our capabilities.
In this blog, we’ll tackle the common misconceptions and highlight how Dataprint is transforming communication strategies with innovative, sustainable, and multi-channel solutions.
Misconception 1: “Dataprint Only Prints in the South Island”
Reality: Dataprint uses advanced facilities in both the North and South Islands, with printing hubs strategically located in Auckland and Christchurch. This dual-site model ensures faster delivery, greater efficiency, and broader reach across New Zealand.
This infrastructure eliminates the geographical barriers often associated with print services, enabling us to deliver critical communications on time, no matter where recipients are located. Whether it’s government communications, corporate mailings, or community notices, our nationwide capability means your messages reach their destination reliably and quickly.
With printing capacities of up to 144,000 impressions and insertion rates of 96,000 sheets per hour, we’re equipped to handle even the largest and most complex jobs seamlessly. Using advanced SmartMail integrity barcoding, we ensure accuracy, security, and precision at every stage of the process—because delivering with integrity is at the heart of what we do.
Misconception 2: “Mail is Dying”
Reality: Far from being obsolete, mail continues to be one of the most trusted and effective communication channels.
Research by the Real Media Collective underscores this enduring relevance:
- 90% of people read addressed mail from organisations they already know (Open Up to Mail 2024).
- 70% of recipients find mail more personal and memorable compared to digital channels, making it an ideal medium for building trust and engagement.
- In New Zealand alone, the letterbox remains a key touchpoint for brands, with tangible mail delivering higher response rates than email campaigns.
At the same time, email clutter and fatigue have made it increasingly difficult for brands to stand out in inboxes. Direct mail acquisition remains a powerful channel, particularly as digital marketing laws restrict the use of purchased digital customer databases, whereas physical mail campaigns allow for compliant, targeted outreach.
By combining the physical presence of mail with the immediacy of digital communications, Dataprint creates integrated strategies that maximise engagement across multiple channels.
Misconception 3: “Print and Paper Are Bad for the Environment”
Reality: The belief that print is environmentally harmful is rooted in outdated myths. Modern printing practices, like those at Dataprint, are designed to minimise environmental impact.
Here’s how we’re making a difference:
- Sustainable Materials: Dataprint exclusively uses paper certified by the Forest Stewardship Council (FSC), ensuring responsible sourcing from sustainably managed forests.
- Commitment to Excellence: Our Toitū Enviromark Diamond Certification, the highest level of environmental certification offered by Toitū Envirocare, reflects our leadership in sustainable business practices.
- Efficient Operations: Advanced printing and mailing technologies reduce waste and energy consumption, contributing to a smaller carbon footprint.
Our environmental initiatives demonstrate that print, when done responsibly, can be both effective and sustainable.
Misconception 4: “Dataprint Only Does Printing”
Reality: Dataprint offers a robust suite of multi-channel communication solutions that extend far beyond traditional printing. Our digital services are designed to help clients reach their audiences in the most efficient and impactful ways possible.
Here are some highlights:
Email Communication:
- Personalised and targeted messaging.
- High-volume email capabilities, managing over one million emails per month.
- Tools like @Xpress and PowerMTA ensure optimal delivery rates, bounce-to-print options, and detailed reporting.
E-Invoicing:
- A government-mandated solution for efficient billing.
- Dataprint was the first mailhouse in New Zealand to implement this service, helping clients transition seamlessly.
Archiving and Portals:
- With our Saber system, clients can offer self-service portals for document access and payments.
- Secure cloud-based storage ensures 24/7 availability, improving customer experience and reducing operational strain.
- These solutions allow Dataprint to act as a bridge between physical and digital communications, delivering fully integrated strategies that cater to the needs of modern businesses and organisations.
Conclusion: Embracing the Future of Communication with Dataprint
Dataprint is more than a printing company—we’re a communication partner, empowering organisations to connect with their audiences through innovative, multi-channel solutions. Whether it’s leveraging the tactile impact of mail, transitioning to digital formats, or creating integrated strategies that combine the best of both worlds, we’re here to support your goals.
It’s time to move beyond the misconceptions. Discover how Dataprint can transform your communication strategy—contact us today to learn more.
