Pulse Energy

Supporting Pulse Energy as it has scaled from a small retailer to a multi-brand business, through reliable, high-volume billing and communications.

Overview

Pulse Energy is a 100% community owned energy retailer that has grown significantly over the past decade, expanding from a small operation into a multi-brand business serving more than 80,000 customers across electricity, broadband, natural gas and LPG.

Dataprint has supported Pulse Energy throughout this growth. [GU1.1]What started as a need for support with billing and customer communications has developed into a long-standing working relationship, with Dataprint supporting Pulse as it has scaled, introduced new brands, and adapted to increasing operational and regulatory complexity.

 

The challenge

As Pulse Energy began to grow, managing billing and customer communications internally quickly became unsustainable.

The business initially attempted to handle billing in-house, but as customer numbers increased, manual processes created limitations around scalability, efficiency and risk.

“We tried a manual way of doing it all in-house and then quickly realised when we were getting to scale it wasn’t anything we could handle internally.”
Kasey Pasene
General Manager Customer Experience

At the time, Pulse was a much smaller organisation with approximately 5,000–7,000 customers. As Pulse Energy began to grow, managing billing and customer communications internally quickly became unsustainable. Manual processes that had worked at a smaller scale began to create limitations around accuracy, efficiency and risk.

 

The solution

Dataprint was engaged to help manage Pulse Energy’s billing and transactional communications, providing both the infrastructure and ongoing support required to operate at scale.

  • Processing and managing billing files[GU2.1]
  • Printing and distributing customer invoices
  • Supporting multi-brand billing templates
  • Providing ongoing support for updates, changes and compliance requirements

 

As Pulse grew, Dataprint’s role evolved alongside the business, supporting:

  • Expansion from one brand to five
  • Growth to over 80,000 customers
  • Introduction of new products and services

 

Each brand maintains its own identity while leveraging a consistent underlying billing structure.

“Every brand has a different logo and receives a different bill… the logo, colours and brand-specific information swap out per brand.”
Georgina Ivory
Sales and Marketing Manager

 

A scalable, integrated approach

Dataprint integrates directly into Pulse’s operational workflows, handling daily billing file processing and enabling flexibility where required.

“When we send through XML files on a daily basis, the work gets done very quickly… and if we need to hold billing files for high-risk issues, we always get that support.”
Paramita Kundu
Billing Manager

The ability to manage both standard operations and exceptions has been critical in maintaining accuracy and reliability at scale.

The result

The working relationship has delivered a number of key outcomes for Pulse Energy:

1. Efficiency and reliability

Dataprint enables Pulse to operate a high-volume billing process with minimal disruption.

“They’re very reliable, very efficient. We very seldom have any issues come up.”
Kasey Pasene
General Manager Customer Experience

2. Flexibility and responsiveness

Pulse frequently makes changes across its brands and products. Dataprint supports these changes quickly and collaboratively.

“Nothing is ever an issue… there’s always a way to do it and together we’ll find the solution.”
Kasey Pasene
General Manager Customer Experience

3. Strong working relationship 

Dataprint operates as an extension of the Pulse team, working closely with both technical and business stakeholders.

“They’re very good at bridging the gap between technical and business teams. We can ask questions, get clear answers, and work through solutions together — especially when we’re working to tight deadlines.”
Kimberley Katz
Head of Projects

4. Problem solving under pressure

In time-sensitive situations, Dataprint provides hands-on support to ensure continuity.

“We just pick up the phone… and they work through it with us to get everything out on time. I remember one time we had an urgent deadline and the Dataprint team stayed[PK5.1] late to make sure it was delivered that day.”
Paramita Kundu
Billing Manager

 

Deep understanding over time

A key strength of the relationship is Dataprint’s long-term understanding of Pulse’s business and brands.

“They’ve got a deep understanding of the brands and the business… that really helps with any changes or updates.”
Georgina Ivory
Sales and Marketing Manage

This familiarity reduces onboarding time for new initiatives and allows changes to be implemented more efficiently.

Ongoing collaboration

The relationship continues to evolve as Pulse responds to regulatory changes and new requirements in the energy sector.

Upcoming billing changes driven by regulatory updates will require further collaboration, testing and implementation across all brands.

“There’s definitely going to be a lot happening in the billing space this year.”

For more than 10 years, Dataprint has supported Pulse Energy through a period of sustained growth and change.

As the business has expanded in scale and complexity, the working relationship has evolved alongside it — from handling core invoice printing processes to supporting multiple brands, new products and ongoing regulatory change.

What stands out is not just the systems and processes, but the way the two teams work together. Reliable day-to-day delivery, combined with a willingness to problem-solve and adapt when it matters, has helped Pulse maintain confidence in its billing and communications as the business continues to grow.